Home » Services » Internet Strategy
Internet Strategy Advice
Pay per click (PPC), article writing, viral, email marketing, social networks, developing widgets, user testing, Twitter, content syndication.. the list goes on.
There are many effective tactics to utilise when marketing your products and services online. They are most
effective, however, when deployed as part of a long-term, cohesive internet strategy. My focus has always been to use the internet as a
strategic tool to achieve my client's business goals - even though the tactics change over time, this focus remains the same.
Together, we will define an appropriate internet strategy that fits in with your overall marketing/business plan.
I have the skills and experience to bridge the gap between Marketing and IT - to guide the development of an online strategy which has
specific, measurable and achievable objectives at its core.
What's involved?
- Survey - Gather and analyse the relevant information.
Where are we now?
- Explore - Formulate ideas, recommend tactics, organise a plan.
What are the options?
- Implement - Agree on and execute the plan.
Where do we want to be?
- Refine – Measure, evaluate, and improve.
How have we done? Rinse and repeat the above.
Success to me means success for my clients: projects which have met or exceeded their stated goals. I've found that following the above
process, when engaging in any new internet venture with a client, greatly increases the chances of success - a success that we can share in.
Contact me today to discuss an appropriate internet strategy for your business.