Services » Email Marketing
Reasons Why Email should be a big part of your Marketing Strategy
Quite simply, because it works! Based on research conducted by the Direct Marketing Association in the US, email marketing has returned over $50 for every dollar spent in recent years. To put this in perspective, that's more than double the average return for other forms of online marketing and more than 6 times the return from print catalogues.
Why email marketing works
- It's cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around two pence per recipient.
- It's immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
- It's completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.
Our Service
We employ groundbreaking new software to manage all aspects of your email marketing campaign. Our service deals with all the heavy lifting and resource-hungry aspects normally associated with email marketing campaigns so you can focus on what matters most: crafting your marketing message.
Whether you want a one-off mailshot, the odd promotion, or a full-featured weekly newletter, we can take away the pain of email marketing, and help bring you closer to your customers.
Contact me to find out more.
Have you ever invested valuable time and money creating a great email marketing campaign, only to be let down by the "after-sales service"? If you cannot measure the success of your campaign, there is no way to refine your email marketing strategy. Read on to check out the reporting tools we include with every campaign - we think they'll blow you away.
We'll provide you with your own reporting system account so you can log in and see a comprehensive range of results on each campaign we send when it suits you. Easily see who opened your email, who clicked a link, who forwarded it to a colleague, and much more. These reports are updated in real-time, so you always know the latest.
Campaign Snapshot
Our campaign snapshot lets you easily gauge the results of the campaign from a single page. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.
Opens Over Time
Our simple Opens Over Time Report shows exactly who is checking out your email, how many times they're doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.
Recipient Activity
Our recipient activity report lets you get down to some serious detail on your campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with your email.
Link Activity
The Link Activity Report makes it easy to guage what your subscribers are interested in. Not only can you see the total number of clicks for every link in your email, you can also find out who clicked that link, when they clicked it and how many times.
Forward to a Friend
By including a forward to a friend link in your campaign, you can easily see which subscribers are forwarding your email and who they're forwarding to. This report can also be a great way to test the viral impact of your emails.
Unsubscribes and Subscriber Complaints Over Time
While we automatically process all unsubscribe requests and spam complaints for you automatically, the Unsubscribes and Complaints Over Time reports makes it easy to see exactly who, when and why each subscriber left your list.
Bounce Activity
As well as automatically processing any bounced emails for you, we also tell you exactly why that subscriber bounced out of your list. Maybe we got an out of office reply, or perhaps their mailbox was full - whatever the reason, they didn't get your email and we'll tell you why. You can even search for a specific recipient to see exactly why your email to them bounced.
Bounces Over Time
It can sometimes take days for a recipient's mail server to let us know your email to them bounced. The Bounces Over Time report explains any sudden spikes in your bounce numbers and lets you drill down to exactly who bounced out of your list, and when.
Subscriber Reports
Your subscriber list is a living thing that grows and shrinks over time. Our subscriber reports let you easily keep track your subscriber activity from a month-to-month level right down to each and every minute.
Subscriber List Activity
Quickly track how your subscriber list is growing over time. This report includes new subscribers, those that have bounce out and are no longer valid, those that have unsubscribed as well those you have manually deleted yourself.
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